I spent my first year as an indie hacker chasing virality. I'd refresh the analytics tab obsessively. I'd post hot takes hoping they'd pick up algorithmic steam. And sure, every once in a while a post would hit — 50K impressions, 500 likes, a dopamine spike that lasted exactly 90 minutes. But here's the uncomfortable truth: viral posts don't pay the bills. After a year of this chaos, I stepped back and asked a question that changed everything: What if consistency — not virality — was the actual growth lever I was ignoring? The Consistency Trap (And Why Most People Fail at It) Every indie hacker knows they should post on X every day. The advice is so common it's almost cliché. But "post daily" sounds simple until you're juggling product development, customer support, and the thousand small fires that come with running a SaaS alone. Here's the real problem: consistency is boring. It doesn't give you the same rush as a viral hit. Posting a thoughtful thread that gets 12 views feels like shouting into the void.…