Many online shoppers who order from independent small retailers have no idea who ships their goods Published May 27, 2026 6:30AM (EDT) Amazon messenger delivers a package (Michael Kappeler/picture alliance via Getty Images) This article was originally published on The Conversation . You did the right thing this morning. Instead of the one-click default to your laptop’s last opened tab, you opened Etsy and bought a ceramic mug from a maker you’d been following on Instagram. Yesterday, your sister’s birthday gift came from a Shopify store run by a kitchenware designer in Sacramento, California. You felt something when you clicked “buy,” a small, warm, fuzzy feeling. Not Amazon. Not a giant. Someone real. The package will arrive on time, in unmarked brown cardboard, in two days. It will arrive that way because Amazon delivered it. On May 4, 2026, Amazon announced the launch of Amazon Supply Chain Services .…