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Sony takes final bow as stand-alone TV maker
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Sony takes final bow as stand-alone TV maker

The Seattle Times The Seattle Times·Chris Welch·2 days ago
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Sony unveiled two high-end televisions, which are likely to be the Japanese company’s last premium sets before its storied home theater business merges with TCL Electronics Holdings next year. The Bravia 9 II and Bravia 7 II start at $3,600 and $1,600, respectively, and are being offered in a range of sizes, according to a statement Wednesday. Sony also introduced the Bravia Theater Trio, a $2,200 surround sound speaker system that competes with Sonos, Samsung, and other makers of premium soundbars. All of Sony’s new products are available for preorder and will ship in June. TCL agreed earlier this year to pay 75.4 billion yen ($473 million) for a 51% stake in a new joint venture that will absorb Sony’s home entertainment unit, including Bravia televisions. The entity will formally launch in April 2027, making TVs under Sony and Bravia branding while integrating TCL’s display technology.…

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