Over the last few weeks I built a website audit tool and ran it on 200+ small business and service websites — dental practices, plumbing companies, landscapers, law firms, real estate agents. Not Fortune 500 pages optimized by dedicated teams. The sites that actually serve local customers. I expected some issues. I did not expect this. Here's the raw data, the patterns I found, and what you can actually do about it. The Scorecard I grade sites across five dimensions on a 0–100 scale. Here are the averages from 200+ audits: Dimension Average Score Worst Score Speed 56 11 SEO 68 29 Mobile usability 61 18 Accessibility 52 8 Security 70 17 SEO and security tend to be passable (automated checks from Google Search Console and automatic SSL help). Speed and accessibility are consistently neglected — probably because the feedback loop is invisible. A slow or inaccessible site loses visitors silently, and the owner never knows why.…