March 23, 2026 • Google Search Console is the most reliable way to evaluate a site’s organic search visibility. Unfortunately, the Performance reports are often confusing for busy executives who lack optimization expertise. A frequent example is the “Average position” metric. I’ll help clarify in this post. Overall Average I’m regularly asked, “Why is my average position so low?” The term refers to the overall average position as shown at the top of the Performance report. It’s the aggregated position of your site across all ranking queries. Google’s search results typically show 10 organic listings per page. Thus an average position of 25 suggests an average ranking on page 3. The theoretical best ranking is 1; I’ve not seen anything worse than 100. Average position provides little insight, which is why I typically recommend ignoring it. Search Console’s “Average position” aggregates all queries. Query Average Scroll down the Performance report for the average position for each query .…