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Blackpink’s Rosé Stars in Puma’s New H-Street Sneaker Campaign

WWD·Stephen Garner·28 days ago
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Puma and K-pop star Rosé are back together again – this time for a new campaign highlighting the German athletic brand’s latest H-Street sneaker. First introduced as a lifestyle model in 2003, and reworked for 2025, the H-Street draws inspiration from a late-90s running spike, the archival Harambee. An innovative racer built for speed, the Harambee took its name from the Swahili word meaning “pull together.” This latest release arrives in an ivory colorway with metallic accents, balancing understated tones with flashes of shine. The streamlined low-profile shape, breathable mesh upper, T-shaped toe box, and sprint-inspired proportions remain intact. This isn’t the first time Rosé has supported Puma ’s H-Street model. You May Also Like In May 2025, Rosé stepped out to help preview Puma’s reimagined H-Street sneaker in Seoul, South Korea .…

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