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The balikbayan box: The way Filipino Americans have sent love all the way back home
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The balikbayan box: The way Filipino Americans have sent love all the way back home

The Seattle Times·TERRY TANG The Associated Press·17 days ago
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PHOENIX (AP) — Beginning in the 1970s, just about every Filipino household in America was either hauling balikbayan boxes in person or mailing them to relatives back in the Philippines. These care packages that held goodies from the U.S. were seen as an expression of support during hard economic times — as well as one of pure love. “Balik” and “bayan,” Tagalog for “return” and “homeland,” respectively, was what President Ferdinand Marcos Sr. called the tourism initiatives he established in 1973. After declaring martial law a year earlier, he wanted to compel Filipino immigrants to come back and visit and further “legitimize his new dictatorial regime,” says Adrian De Leon, an assistant professor of history at New York University and author of “Balikbayan: A Revenant History of the Filipino Homeland.” The balikbayan program proved “incredibly profitable” for the government as middle-class Filipino Americans came and spent capital. “The dollar stretches way more,” De Leon says.…

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