There’s a lesson from the early days of social media that most brands eventually learned the hard way: Social media is not a megaphone. You couldn’t just broadcast your press releases into the feed and expect people to care. The channel had rules. It rewarded conversation, not announcements. The companies that figured this out early thrived. The rest spent years shouting into a void, wondering why nobody was engaging. We’re watching the same mistake happen again, just one layer deeper. This time it’s not about which platform you’re on. It’s about assuming your website is where the message lives. Why Most Websites Break When AI Agents Read Them Most websites are still built on a core assumption: Someone will arrive at your front door, navigate your carefully designed pages, and consume your message in the exact sequence and format you intended. That assumption is breaking. In 2026, your website is no longer the only interface to your content.…