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Peacock is licensing micro dramas from ReelShort — another step in Hollywood's love affair with short-form

Business Insider·James Faris·19 days ago
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NBCUniversal is adding micro dramas from both Bravo and ReelShort. Charles Sykes/NBCUniversal via Getty Images Peacock is licensing 10 micro dramas from ReelShort. NBCUniversal's streamer had already announced it's adding two Bravo original micro dramas this summer. Hollywood is leaning into short-form video and micro dramas. Peacock is dipping its toe into micro dramas by teaming up with ReelShort, Business Insider has learned. NBCUniversal is bringing 10 micro dramas from category leader ReelShort to its flagship streamer's mobile app starting on Thursday, two people familiar with the initiative told Business Insider. The company confirmed the deal but didn't disclose terms. The Peacock-ReelShort deal is a short-term licensing arrangement that will precede a pair of Bravo original micro dramas arriving on Peacock this summer, said John Jelley, NBCUniversal's SVP of product and user experience for Peacock.…

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