Do you wish to optimise your life to its full potential? Do you dream of living your best life? Do you believe that changing how you look could change your life? These are some of the taglines that have recently been popping up across youngsters’ social media feeds. What is common among all these posts?–the word maxxing. The word, maxxing, means reaching, or causing something to reach, the limit of its capacity or ability.  Before it became an aspirational lifestyle across social media platforms, the term, maxxing , first became popular across different incel groups. More specifically, it carved out a niche existence in online gaming spaces that emphasised on “manosphere” forums. It later evolved into internet slang describing the practice of extreme optimisation or maximisation of a specific personal quality or activity. From gaming strategy to internet slang The term’s roots lie in gaming.…