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Versant Keeps Wheeling and Dealing: Sells SportsEngine to PlayMetrics
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Versant Keeps Wheeling and Dealing: Sells SportsEngine to PlayMetrics

The Hollywood Reporter·Alex Weprin·about 1 month ago
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Versant is only a few months old, but it continues to cut deals. This time, however, it is a seller, not a buyer. The Mark Lazarus-led media company has sold SportsEngine, a youth and local team sports management and streaming platform, to PlayMetrics. Terms of the deal were not disclosed. Versant is has been a buyer of digital businesses since it launched, including of Free TV Networks and StockStory, with a heavy emphasis on its core areas of business news and personal finance; political news and opinion; golf; and sports and genre entertainment. SportsEngine is a services company in the youth sports space, not really relevant to those areas, even if it is a solid business. “PlayMetrics has redefined what technology can do for youth sports — and this acquisition accelerates that mission further and faster than we could before,” said Mike Doernberg, CEO of PlayMetrics.…

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