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Audemars Piguet and Swatch Announce New ‘Royal Pop’ Watch Collaboration

Complex·Mark Elibert·24 days ago
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Two of Switzerland ’s most recognizable watchmakers are officially joining forces. Swatch confirmed on Instagram that it is collaborating with luxury watchmaker Audemars Piguet on a new project blending high-end watchmaking with Swatch’s colorful, accessible identity. “Introducing Audemars Piguet x Swatch,” the company wrote online. “A disruptive collaboration that fuses joyful boldness and positive provocation with the art of haute horlogerie .” It’s set to release on Saturday, May 16. The partnership has already sparked major conversation across the watch world, with fans and collectors speculating that the release could follow the massive success of Swatch’s previous collaborations with Omega and Blancpain. Swatch’s teaser campaign has been building for weeks through cryptic advertisements, social media posts, and references to the phrase “Royal Pop,” which many believe is tied to Audemars Piguet’s iconic Royal Oak line.…

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