From Misalignment to Clarity The previous version of the Obys website was created in 2019. We had plans to update it earlier, but over time it turned into a quieter, ongoing process, understanding who we are today, how we see ourselves, and where we are going. At some point, it became clear that both the visual identity and the website no longer felt precise. They didn’t reflect the level we operate on, the type of projects we take on, or the clients we collaborate with today. The work had evolved, but the way we presented it had not. Over the years, we gained experience, worked with clients we once could only imagine, and received recognition from the industry. More importantly, we developed a much clearer understanding of our own approach. The previous version started to feel slightly disconnected from that clarity. What we needed was not just an update, but a more accurate articulation – a visual language that reflects what Obys is now.…