Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account is worth the effort? In this article, you'll discover how TikTok's new verified business account unlocks powerful features for marketers, how the platform's new Local Feed helps neighborhood businesses get discovered, and how TikTok Shop's AI tools are making it easier than ever to sell products through video. This article was co-created by Keenya Kelly with Michael Stelzner and Jerry Potter. For more about Keenya, scroll to the end of this article. #1: TikTok Verified Business Accounts: Weighing Reach vs Features Setting up a verified business account is free and ties your organic TikTok presence to a recognized business category. The verification process allows TikTok to apply industry-specific rules, safeguards, and features to your account.…