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Apple takes a slice out of a fruit-shaped trademark dispute in EU

AppleInsider·Malcolm Owen·26 days ago
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In a real-life comparison of Apples and oranges, Apple convinced the EU Intellectual Property Office to partially refuse to grant a trademark, all for being too close to Apple's logo. Apple's lawsuits cover a lot of important and dull areas, such as patent infringement. However, sometimes Apple's litigious activities can go in some quite unusual directions. The latest was Apple's objection to a trademark filing in the EU from keyboard maker Yichun Qinningmeng Electronics Co. MacRumors reports Apple told the EU Intellectual Property Office (EUIPO) that the Chinese keyboard company's logo was too close in design to Apple's logo. Instead of an Apple, the offending logo was of a circular citrus with a single leaf on the top, as well as the removal of a section to the right-hand side. In the middle of the fruit were segments and squares resembling keys on a keyboard. The EUIPO was told by Apple that the citrus looked like an apple, because it was a fruit with a leaf and a bitemark.…

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