Grey Global, Budweiser say "Let It Pour" for World Cup

2026-04-29

Budweiser's "Let It Pour" campaign from Grey Global for the FIFA World Cup features soccer stars Erling Haaland and Jurgen Klopp. The campaign, which includes limited-edition bottles and merchandise, aims to capture the intense emotions of fans during the tournament. The campaign is running in 40 countries, but not in the US, where AB InBev is focusing on Stella Artois and Michelob Ultra.

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