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Buc-ee’s vs. Mickey Mart: Inside Ohio’s Wild Moose Mascot War
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Buc-ee’s vs. Mickey Mart: Inside Ohio’s Wild Moose Mascot War

Complex·Bernadette Giacomazzo·about 1 month ago
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A legal fight over mascots is heating up in Ohio, with a regional gas station chain firing back at Buc-ee's in blunt terms: “A moose is not a beaver.” According to Cleveland.com , the statement comes from a counterclaim filed by Cole IP, the company behind the Mickey Mart chain—recently rebranded as Mickey’s—after Buc-ee’s sued earlier this year, alleging trademark infringement. Buc-ee’s claims the Ohio chain’s cartoon moose logo, paired with similar color schemes, could confuse customers as the Texas-based brand expands into the Midwest. Mickey Mart isn’t backing down. In its filing, the company accuses Buc-ee’s of using “meritless trademark litigation” to squeeze out a smaller, family-owned competitor. The response argues that the two mascots are fundamentally different and that consumers can tell them apart.…

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