A team reached out with a problem that sounded familiar: “Our product works. But users keep getting stuck.” They had already tried to fix it. They added more explanations. They expanded their documentation. They even walked users through things on calls. But nothing really changed. The Real Issue When I looked at their documentation, one thing stood out immediately: It wasn’t bad. It was just hard to follow. What Was Going Wrong Everything was technically correct. But: • The starting point wasn’t clear • Important steps were buried in long explanations • Examples assumed too much context • Users had to “figure things out” instead of being guided So instead of moving forward… Users paused. And when users pause too long, they don’t keep going. They leave. What I Did (In 24 Hours) I didn’t rewrite everything.…