Frank Ahrens was a reporter at The Washington Post for 18 years when he got the proverbial offer that he couldn’t refuse. He accepted a job as director of global communications for Hyundai, becoming the highest-ranking non-Korean to work as an executive for the company. He chronicled his three years in South Korea, and his views on the economy and the business of Hyundai in his book, Seoul Man: A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate Titan . He discussed his book on the Knowledge at Wharton show, part of the Wharton Business Radio network on SiriusXM channel 111 . Knowledge at Wharton: Explain how you went from The Washington Post to South Korea. Frank Ahrens: Well, I always say that’s what happens when you marry a diplomat. My girlfriend at the time was applying for the U.S. Foreign Service. She got her first posting to Seoul, South Korea, to the U.S. Embassy there. We decided we would get married and go together.…