In recent times, I’ve been writing a series about some of the world’s popular luxury hotel groups , both big and small. Some time back, I wrote a post about the Ritz-Carlton brand , posing the question of whether it’s the pinnacle of hospitality, or a brand full of generic luxury factories. In this post, I’d like to take a look at what’s perhaps regarded as Marriott’s other top “mainstream” brand, which is St. Regis. It’s a brand that I feel has changed quite a bit over the years, and I can’t help but be less excited about it than in the past. The brand still has many great hotels, but not with the level of consistency we saw in the past, in my opinion. Let’s start with a bit of background, and then I’ll share my take. Basics & background of the St. Regis brand St. Regis used to be my favorite Marriott Bonvoy brand The St. Regis brand has really been watered down over the years Aren’t all luxury brands being enshittified, though? Bottom line Basics & background of the St. Regis brand Nowadays the St.…