There’s a lot of fear these days in the media world over the “zero-click” future. AI chatbots and search engines ingest content, interpret it, and then summarize it for users, with the inevitable consequence being that people no longer visit your site. This is not theoretical. Data from Chartbeat, an analytics company that serves media sites, shows global publisher traffic from Google dropped by one-third last year, with smaller publications hit hardest. So yes, AI substitutes content, but it doesn’t do so evenly. A recent analysis from Define Media Group looked at how the presence of Google AI Overviews affected traffic to different types of content over the past year. Indeed, organic search traffic overall is down 42%, but it turns out that clicks to breaking news stories are actually up by quite a large margin—103%. The main reason: Google doesn’t show AI Overviews for breaking news queries.…