By Barakat Ajadi, Product Manager Most product teams are sitting on research gold they don't know how to use. They conduct interviews, gather feedback, and collect transcripts, then struggle to turn it all into something the team can actually act on. This is that story, and more importantly, this is the method that changed how I approach qualitative data. 1. In the Beginning You have carried out your user interviews and research, but what do you do with the messy data you have gathered? How do you make sense of it and use it to make informed decisions? I recently conducted user discovery for a new feature we shipped. I grouped users into three categories to understand them at every phase of the journey and to see how each step was perceived. I started by gathering users across the different groups and creating a research plan, which I shared with the customer research team for vetting. A process was then set up for interview slots, and the journey began. But in reality, this was only the beginning. 2.…