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War-related shortages push iconic snack brand into monochrome packaging

Boing Boing·Jason Weisberger·19 days ago
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#store#ms#catch22#hits#misses#snacks
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Image: YouTube/The Star An unexpectedly and weirdly specific way Trump's global disruption is touching civilian life: the Iran war has apparently reached the snack aisle. Japanese chip maker Calbee is sending some of its famously cheerful packaging into an austere black-and-white witness protection program. Why? The ink has run out. The packaging on some snacks in Japan is turning a somber black-and-white, as the war in Iran disrupts the supply of an ingredient used in colored ink. Tokyo-based Calbee Inc., which makes potato chips and cereal, said what's inside remains the same. Calbee's popular snacks are available in Japan's ubiquitous convenience stores and shipped to the United States, China and Australia. "This measure is intended to help maintain a stable supply of products," it said in a statement this week. NPR "War impacts supply chains" usually conjures oil tankers and spreadsheets, not depressed cartoon snack mascots.…

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