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Instagram’s Instants: Meta’s Fresh Shot at Snapchat’s Ephemeral Throne
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Instagram’s Instants: Meta’s Fresh Shot at Snapchat’s Ephemeral Throne

WebProNews·Eric Hastings·about 1 month ago
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Instagram just fired off a new app. Instants. It’s live in Spain and Italy for testing. Users snap photos that vanish after one view. Gone in 24 hours if unread. No edits. No camera roll uploads. Just raw, in-the-moment shots shared with close friends or mutual followers. A Meta spokesperson told TechCrunch : “To give people low-pressure ways to connect with friends, we’re testing an app called Instants to share casual photos and videos in the moment. We’re exploring multiple versions of Instants to see what people like, and will listen to our community.” This isn’t new ground for Meta. Back in February, the company prototyped Instants internally as a Snapchat rival, as Business Insider reported. App researcher Alessandro Paluzzi spotted it first in code. Then came in-app tests. Now, a standalone version on iOS and Android, package com.instagram.moonshot. Screenshots show a stripped-down camera interface. Tap. Snap. Text optional. Send. But why now? Instagram started as a friend-sharing app.…

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