Chinese e-commerce firm Shein said its rival Temu used thousands of its own pictures on its website to advertise similar or identical clothing items, as a legal dispute between the two companies opened Monday in London’s High Court. Shein accused Temu of copyright infringement “on an industrial scale,” noting that its competitor is trying to “piggy-back” on its own investments, Reuters reported. “This was ‌an attempt to steal a ⁠march on an existing participant in the market and Temu has sought to obtain, we say, an unfair advantage,” Shein ’s lawyer ⁠Benet Brandreth reportedly said. Denying this, Temu filed a countersuit saying Shein is using copyright allegations to undermine competition, noting that the case has “nothing to do with the protection of any intellectual creativity in photographs,” Bloomberg reported. Temu said the merchants, who were responsible for the use of images, got the required consent. The company sought damages after having to remove its product listings when Shein got an injunction.…