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Report: Apple executive in charge of Siri revamp has considered stepping back - 9to5Mac

9to5Mac·Marcus Mendes·about 1 month ago
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Bloomberg reports that amid recent leadership changes at Apple, Mike Rockwell, who created the Vision Pro and now oversees efforts to revamp Siri, has considered leaving or reducing his role at the company. Here are the details. Mike Rockwell ‘unlikely’ to leave before delivering revamped Siri In a new report on the talent retention challenges John Ternus will face as Apple’s next CEO, Bloomberg says Mike Rockwell, who’s currently leading efforts to overhaul Siri, has recently weighed his options at the company. Rockwell was tasked with revamping the upcoming AI-powered Siri as part of a broader reshuffle after Tim Cook lost confidence in the company’s AI efforts led by former AI chief John Giannandrea . At the time, the move was justified by the view that Rockwell could deliver on challenging results, given the technological hurdles he overcame to bring Apple Vision Pro to market.…

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