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EXCLUSIVE: Hailey Bieber Fronts Streamlined Alaïa Campaign
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EXCLUSIVE: Hailey Bieber Fronts Streamlined Alaïa Campaign

WWD·Miles Socha·26 days ago
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TYPE CASTING : Alaïa has been putting more of a spotlight on Archetypes — its nomenclature for pre-collections, which have been overseen in recent seasons by creative director Pieter Mulier. Before exiting the house at the end of March — he is Versace-bound , starting July 1 — the Belgian designer oversaw the campaign for the fall 2026 Archetype collection, which features model-of-the-moment Hailey Bieber , who also appears in a current Saint Laurent campaign . For Alaïa, Bieber was captured by photographer Tyrone Lebon at his London gallery Grace Mews. According to Alaïa, it’s the first time the space has been used as a backdrop for a campaign, a milestone that “further strengthens the close creative bond between the photographer and the maison.” You May Also Like Hailey Bieber in the Alaïa campaign for its Archetypes collection.…

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