I run a small digital agency currently managing social media for 14 clients across different industries. On paper it sounds manageable. In practice I have two coordinators who spend the majority of their time just... creating content like writing captions, sourcing images, scheduling posts, and context-switching between 14 completely different brand voices all day.

Every new client we bring on basically requires either burning out the existing team or hiring another coordinator. and a coordinator who can realistically manage 5-6 accounts with quality costs way more than what we're charging for social media on its own.

I know hiring is the obvious answer but I'm trying to figure out if there's a smarter operational approach before I add more headcount that just recreates the same problem at a bigger scale