Vancouver – The 2026 World Cup offers a chance to drive soccer into Canada's mainstream, boost commercial revenues and elevate the Canadian Premier League, said James Johnson, commissioner of the country's top-tier domestic competition.
The tournament — the first edition of the global showpiece to feature 48 teams — will be cohosted by Canada, alongside the United States and Mexico, from June 11 to July 19.
"Like any World Cup, there is always a big opportunity to grow the sport and grow the business of the sport," said Johnson, who is also the Group CEO of Canadian Soccer Business.