If your Shopify analytics are showing 60-70% of traffic coming from mobile devices, you are not alone. Mobile has been the majority channel for most ecommerce stores for several years now. The natural next question is: should you convert that mobile traffic into something better than a browser tab? The short answer is yes, and this guide walks through exactly how. Why Your Mobile Website Is No Longer Enough Most Shopify store owners assume that a responsive theme covers their mobile bases. It does not, not fully. Here is the reality: people spend roughly 85% of their time on smartphones inside apps, not browsers. That includes social media, messaging, shopping, and entertainment. Mobile browsers get the scraps of attention left over. The conversion gap is significant too. App users convert at roughly three times the rate of mobile web visitors. Part of this is familiarity: apps feel faster, load predictably, and keep payment details on hand.…