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Transforming from a position of strength: Brambles CEO Graham Chipchase

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In this conversation with McKinsey’s Kate Smaje and Wesley Walden , Brambles CEO Graham Chipchase reflects on leading a transformation from a position of strength. To meet the company’s growth ambitions, he launched a two-track agenda: strengthening the core pallet logistics business while building new digital and data-driven capabilities. Along the way, Chipchase shares lessons on overcoming skepticism within the organization, maintaining transparency with investors, and embedding continuous transformation into the company’s culture. The following transcript has been edited for clarity and length. Wesley Walden: Thinking back to 2018, what was the impetus for making such a big change? Graham Chipchase: When I joined in 2017, it was very clear we had some financial challenges, driven by two factors. The first was a series of acquisitions that hadn’t paid their way. The second centered on asset losses and low asset productivity.…

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