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J Balvin: “Legacy Is About Opening Doors And Creating Something That Lasts Forever”

Complex·Ashley Alarcon·18 days ago
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J Balvin is in a playful mood. On the rooftop pitch at KidSuper Studios in Brooklyn, the reggaeton megastar laughs, competes and exchanges playful banter with designer Colm Dillane during a five-a-side match between Team Balvin and Team KidSuper. But beneath the light-hearted energy reveals a deeper purpose: a celebration of football as a universal language that connects music, fashion and cultures across borders. The match marks the launch of Jameson Irish Whiskey ’s It’s What You Bring campaign, a global collaboration that brings together Balvin, Dillane and Jameson through a shared appreciation for creativity, craftsmanship and community. Anchored by a hero film directed by Nabil Elderkin and an eight-piece capsule collection titled Bottled by KidSuper , the project blends football culture with KidSuper’s playful streetwear identity and Jameson’s 200-year Irish heritage.…

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