Marathon season is in full swing, and there have been plenty of highlights: records broken, new product launches, and fan activations. But no brand is having more fun or infusing the running community with more energy than PUMA. With its turbocharged Aston Martin collaboration and electric Showtime collection , the iconic sportswear company has delivered its cutting-edge technology to runners at all levels. Among its activations in marathon host cities was The NITRO™ Lab, a high-energy hub in London that celebrates performance, creativity, and culture in the running community. After spending almost 18 years developing products for PUMA across multiple categories, Erin Longin is now the Vice President of PUMA Running. In her current role, she oversees product and design teams and has played a pivotal role since the brand relaunched in road running in 2021. Longin is based out of Boston, Massachusetts, but was recently on the ground at the London Marathon to see her team in action.…