Fraud risks are growing more sophisticated. The ANA’s Q2 2025 Programmatic Transparency Benchmark found that $26.8 billion in global programmatic media value is lost each year to supply-chain inefficiencies, fraud, and low-quality inventory.  Fraud is especially prevalent in connected TV (CTV) advertising. One of the fastest-growing channels in digital, CTV has become the newest playground for bad actors who know detection has not kept up with spend. Most marketers mistakenly assume that the biggest threat is sophisticated fraud itself. It’s not. The biggest threat is the passive assumption that someone else — a demand-side platform (DSP), an agency, a publisher partner — has fraud handled.  That assumption is how budgets leak. Not in a single blown buy, but steadily, campaign after campaign.…