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Digital marketing: turning online content into business value·/u/Automatic-Crab9809·3 days ago
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contrarian take coming. since 2023 i've been quietly raising rates for one specific reason: AI made my work more valuable, not less. i know that's the opposite of what every productivity influencer says. let me explain the math from the inside. what's true: AI makes the production part of marketing 50-70% faster for me. content generation, ad copy variants, keyword research, transcript analysis. real time savings. what's also true: AI made the production part of marketing essentially free for anyone. which means production isn't where i charge anymore. the prompt-and-publish layer is commodity. what AI didn't change. the strategic judgment about what to actually produce. the customer-mapping work that decides what message lands. the operational rebuilding when a campaign tanks. the political navigation inside a 150-person org. the difficult conversation with a CEO about why their ICP is wrong. these are the parts of marketing AI cannot do.…

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