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Why Supply Chain Traceability Isn’t Enough Anymore
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Why Supply Chain Traceability Isn’t Enough Anymore

WWD·Alexandra Harrell·19 days ago
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After three years of rough regulation , supply chain risk is rising again, according to Oritain . Fashion brands tend to treat traceability as a documentation exercise, the company said, relying on supplier declarations and chain-of-custody certifications to substantiate sourcing claims. But as forced labor enforcement expands and tariffs distort manufacturing networks, Oritain identified a growing number of companies that are confronting a new reality: one where paperwork alone may not be enough. New data published by the forensic origin verification firm revealed that 64 percent of brands in 2024 had at least one “risk-consistent” prohibited cotton result. That figure jumped to 90 percent in 2025—marking what the New Zealand-born business defined as a “ traceability regression .” “Trust takes hold when all parts of the ecosystem are connected by credible, independent evidence,” Alyn Franklin , CEO of Oritain, said.…

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