ITV has confirmed it remains in "active" discussions with Sky regarding a potential £1.6 billion sale of its broadcasting business, a move that could significantly reshape the UK's television landscape. The proposed deal would see the I’m A Celebrity… Get Me Out Of Here broadcaster divest its media and entertainment (M&E) division to the Comcast-owned rival, aiming to create a formidable streaming and broadcasting entity capable of competing with global giants like Netflix, Amazon , and Disney+ in the UK market. However, the protracted nature of these negotiations, first revealed six months ago, has drawn comment from industry observers. One expert noted that discussions were "dragging on." ITV reiterated its position on Thursday, stating: "Following our announcement in November 2025, we remain in active discussions with Sky regarding a possible sale of the M&E business.…