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Is Vijay’s Tamil Nadu win a referendum on celebrity worship?

The Indian Express·Vaishnawi Sinha·27 days ago
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As a journalist covering my nth Assembly election, I have always secretly hoped for some disruption on result day—a wrinkle in what usually feels like a pre-written script. This time, Vijay tore it up. When Vijay launched Tamilaga Vettri Kazhagam (TVK) barely two years before elections, it felt like a familiar rerun: a towering film star past his cinematic peak stepping into politics with timing that seemed more symbolic than strategic. Tamil Nadu has seen this arc before. Early on, TVK looked like electoral background noise, a party that might nibble at the margins, pick up a handful of seats in a 234-constituency Assembly, and quietly fold into the state’s crowded political landscape. Saying that this assumption aged poorly is an understatement. In the weeks leading up to the election, I found myself watching footage from Vijay’s rallies. Not political gatherings in the traditional sense, but something closer to a first-day, first-show frenzy.…

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