Every quarter, thousands of B2B buyers go to G2 and Capterra and publish detailed critiques of the tool they're stuck with. They name the exact thing that doesn't work. They describe the workflow it breaks. They rate it 1 or 2 stars and sign their company name to it. That's a displacement list. It's free, public, and most sales teams completely ignore it because they're waiting for intent data they can't afford. I spent three weeks building and testing a pipeline that extracts low-rating competitor reviews, enriches the reviewer company data, and produces personalized outreach using the reviewer's own words. Here's what actually worked — no $300/month Clay subscription, no Bombora contract. Why 1-star reviews beat intent signals for displacement Intent data tells you who is researching alternatives . A 1-star review on a competitor tells you who has already decided they hate it. The intent vendor is surfacing probabilistic signals — you're spending $25,000/year on scores between 60 and 80 that decay fast.…