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As its 'we can change' campaign continues, Xbox unveils new logo, and it's an intentional blast from the past
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As its 'we can change' campaign continues, Xbox unveils new logo, and it's an intentional blast from the past

Eurogamer.net·Matt Wales·about 1 month ago
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Image credit: Eurogamer It continues to be all change at Xbox. Following the departure of Phil Spencer in February , new CEO Asha Sharma has made some major moves to re-energise the Xbox brand, frequently summoning the spirit of the console's glory days in a bid to win back the support of a flagging fanbase. And that work now continues with the launch of a redesigned Xbox logo, seemingly intentionally evoking the lurid green of Xbox past. Xbox's new logo, accompanied by the words "We are Xbox", was unveiled on social media by Matt Booty , who was promoted to Xbox executive vice president and chief content officer during February's leadership shake-up. The logo isn't an entirely radical departure - its still the same bulging 'X' slashed though the centre of circle, baked-potato-style - but gone is the simple, solid colouring of its most recent iteration, replaced with a subtly three-dimensional design that resembles translucent glass.…

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