PJ McDonnell/Shutterstock As it turns out, most Americans aren't actually fans of surveillance pricing, which relies on a shopper's personal data to determine how much they should pay for goods. This information can include previous spending habits, location, and any other personal information that the retailer might be able to get their hands on to determine a price. The practice has been around for years, as an investigative journalist discovered in 2019 that the Target app would change prices for items depending on the user's selected location — but a recent poll shows that many Americans are in favor of banning the practice outright. The new poll was carried out by GBAO Strategies, and it found that up to 68% of voters believe pricing technologies such as surveillance pricing will directly lead to increased grocery prices. 65% believe that digital price tags — which allow retailers to update prices in real time — will negatively affect consumers in the same way.…