Mall owner Simon Property Group Inc. is seeing strong interest from Gen Z shoppers and the brands that target them, Chief Executive Officer Eli Simon said on a call with investors.

Retailer sales and demand for space has been growing “across all categories, from legacy retailers to new businesses and luxury brands and restaurants,” Simon said on the company’s first-quarter earnings call. The real estate investment trust is investing in updates on select properties and helping to make them more enticing to younger customers, he said.