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Paul Okhrem on Magento and AI: How Elogic Commerce Is Extending Adobe Commerce with Generative AI

DEV Community: php·Elogic Commerce·3 days ago
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By Elogic Commerce · featuring insights from Paul Okhrem Elogic Commerce has been a Magento and Adobe Commerce partner since the early days of the platform. Paul Okhrem, who founded Elogic in 2009, was recognized with a Magento Community Engineering Award at Adobe Imagine 2019. We've built on this platform through more iterations than most. Which gives us a particular vantage point on where AI fits into the Adobe Commerce ecosystem — and where it doesn't, at least not yet. What Adobe Commerce offers natively vs. what requires custom work Adobe Commerce (formerly Magento) has been incorporating AI capabilities progressively: Adobe Sensei-powered product recommendations, live search with semantic matching, predictive search. For merchants already deeply embedded in the Adobe ecosystem — particularly those using Adobe Experience Cloud broadly — these native capabilities are worth evaluating on their own merits.…

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