Sheglam is running it back on its most successful collaboration to date. The Shein-owned beauty brand is teaming with “Rick and Morty” to launch a second themed collection ahead of the sitcom’s Season 9 return on HBO Max and Hulu later this month. Launching Friday at 10 p.m. EST via Sheglam’s direct-to-consumer website, the eight-piece collection includes an Adventures of Morty baked palette; Ooh Wee! lip serum; Interdimensional Highlighter, a Pickle Rick-inspired hand cleansing spray and more. Prices range from $7 for the hand spray to $16 for the color palette, though consumers can buy the full Sheglam x Rick and Morty 2.0 set for $139. The Sheglam x Rick and Morty 2.0 set. Courtesy of Sheglam IP collaborations have been central to Sheglam’s growth strategy among Gen Z in recent years. The brand’s first “Rick and Morty” collaboration released May 2024 and sold more than 28,000 units — exceeding $200,000 in sales — during its first week.…