When Tide and other detergent manufacturers developed colorful, convenient pods designed to be tossed into washing machines and dishwashers, they never expected teenagers would try to eat them. But what was dubbed the Tide pod challenge quickly went viral, with teens posting videos of themselves spewing soap across social media channels. The American Association of Poison Control Centers last year reported 220 teens were exposed to the toxic pods, and about 40 cases have been reported so far this year. The dangerous debacle has created a different kind of challenge for Procter & Gamble, which makes Tide pods. The company’s swift, multipronged response offers a case study in brand crisis management.…