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Why Major Brands Are Becoming More Size Inclusive
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Why Major Brands Are Becoming More Size Inclusive

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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When comedian Leslie Jones, who is 6 feet tall, couldn’t find a designer to dress her for the red carpet premiere of Ghostbusters in 2016, she took to Twitter to call out the fashion industry’s bias against larger women. Designer Christian Siriano responded, making her a body-hugging, off-the-shoulder red gown that was in high demand after Jones was photographed from every angle. Her co-star, Melissa McCarthy , shared a similar struggle finding someone to dress her curves despite her status as bankable TV and box office draw. In 2015, she launched her eponymous clothing line to offer trendy fashions that start at a size 12 and go up. A number of clothing retailers and manufacturers have followed suit in the last few years, expanding their lines, which once stopped at a size 12 or 14, to include sizes up to a 28. Malls that had few, if any, options for plus-size shoppers a decade ago now offer a veritable bonanza of bigger sizes. Traditional mall stores like Loft, Anthropologie, J.…

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