In 2025, content creator Gigi Bello ( @okaycoolgigi ) took her audience on a journey. She was determined to fix the “landlord special” — a peephole on the door of her New York City apartment that had long been painted shut. The video (and its subsequent follow-ups) went viral, landing the 28-year-old CPA a feature in People and a slew of new followers. “Content creation kind of happened by accident after a few videos went viral, but I fell in love with it,” Bello says. Please use these two blurbs in the weeks ahead, thank you! Mashable 101 Fan Fave: Nominate your favorite creators today Bello's account has otherwise been dedicated to her adventures in sourdough breadmaking and her beloved starter, Eloise.…