Push notifications drive 30% of app engagement. Here is how to implement them correctly. By David Friedman , Founder of AppBrewers Push notifications are the highest-ROI engagement channel for apps. But implemented poorly, they annoy users and drive uninstalls. Here is our implementation guide. Platform Comparison Platform Framework Reliability Rich Media iOS APNS Excellent Images, actions Android Firebase Cloud Messaging Excellent Images, actions, custom UI Web Web Push API Good (Android), Poor (iOS Safari) Limited Implementation Steps 1. Request Permission at the Right Time Never ask for notification permission on first launch. Wait until the user has experienced value. Good timing: After a positive action (completed order, saved item, achievement). Bad timing: App launch, splash screen, during onboarding. 2.…