{ "@context": "https://schema.org", "@type": "AnalysisNewsArticle", "headline": "Is the era of rip-and-replace over for martech stacks?", "description": "This analysis investigates the shift from wholesale platform migration toward incremental stack modernization, highlighting how composability and integration layers are reducing the need for costly rip-and-replace cycles.", "datePublished": "2026-03-27T08:00:00-05:00", "dateModified": "2026-03-27T08:00:00-05:00", "author": { "@type": "Person", "name": "Mike Pastore", "jobTitle": "Editorial Director", "url": "https://martech.org/author/mike-pastore/", "sameAs": [ "https://www.linkedin.com/in/mike-pastore-106898/" ] }, "publisher": { "@type": "Organization", "name": "MarTech", "logo": { "@type": "ImageObject", "url": "https://martech.org/wp-content/themes/martech/library/images/mt-logo.png" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://martech.org/is-the-era-of-rip-and-replace-over-for-martech-stacks/" }, "speakable": { "@type":…