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AI is pushing copyright enforcement into DAM

MarTech·Michelle Tackabery·27 days ago
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Litigation and legislation around AI and copyright have been slowly heating up over the last few years, but recently, the U.S. Senate read a bill sponsored by presidential allies with bipartisan support.  As copyright enforcement shifts out of legal teams and into the systems that manage content, rights, and distribution, DAM is becoming the control point. Echoing conservative copyright law in the EU, DAMs will have no choice but to enforce copyright licensing — and they should start now. Many great minds have talked about copyright and AI (Lessig, Samuelson, Butterick, and Gervais). I’m not one of them, but I study. Let’s start with an easy definition: copyright is about the right to make copies. Remembering that the definition is in the name helps me when I administrate copyright issues in a DAM system, where those rights are tracked and enforced. Or rather, let me be honest.…

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